This under-the-radar start-up is taking Social Media by storm. And they’re just getting started!
This New ‘Upstart’ Company is Giving Away Purses for the Price of Shipping. Limited to 100 Orders per Day. (ALL SHIPPING WITHIN USA 🇺🇸)
How does a brand go from “never heard of them” to one of the most sought-after purse brands in the industry? There’s a lot that goes into creating a brand that tastemakers and Hollywood celebs alike are extremely fond of but one of the most important starting factors is obviously having an amazing product. As Lauren, founder of Purse Addicted, points out:
“When I first started visiting these massive purse factories that were just peppering me with questions about how to get their brands exposure in the US market, I immediately envisioned an opportunity to disrupt the industry by bringing high-quality, fashionable purses to the public for basically free.”
Ok, so as if finding and making deals with factories wasn’t challenging enough, making the brand go viral via Social Media, practically overnight, is a completely other story. When we asked about how they became so successful, apart from having an amazing product, Lauren gave a candid reply: “We get our purses direct from the source. And then we give it directly to the consumer for free and ask that they only pay for shipping. Advertising has gotten so expensive these days, that this word-of-mouth marketing is invaluable to purse brands. How else do you think we manage to offer this level of quality for such a low price point?” Lauren says, with a smile on his face.
So their secret sauce is their smart business model.
The founder and lifetime purse follower Lauren developed a smart direct-to-consumer business model that allows her to cut out middlemen and third-party sellers. She works hand-in-hand with purse manufacturers (this is obviously helped by the fact spends half the year in Asia) and then give away purses directly to the customer online and only charges shipping. Everything is sold exclusively via her website, which means she can sell their fashionable purses without the conventional massive markups that we see in the purse industry. Her business model sounds too simple to work. But her success story is a testament to its’ efficiency.
As one purse industry insider points out, “Purse Addicted proves that you don’t need big brand capital to create an amazing brand! They’ve created something special, practically overnight, just by making creative marketing deals and utilizing a smart business model. Everything that they stand for just makes them even more appealing!”
So we’re absolutely in love with Purse Addicted’s cool story, but what about their purses?
CELEBRITY PURSE OVERSTOCK
As Of Today: April 17, 2021 ... Here are our top picks!
Purse Addicted has an awesome range of quality purses for free. Minimalist, classy, versatile, and trendy are just a few adjectives we could use to describe their purses. Whether you’re an outspoken fashionista or a modest minimalist you’ll most certainly find a purse from Purse Addicted to match your style.
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